Before we start working on content or technical aspects, we determine what your target audience is actually searching for. We analyze search volume, competition, and search intent for your relevant topics. This results in a prioritized keyword list that distinguishes between short-tail and long-tail keywords. “Solar system” is difficult to rank for, but “Solar system installation Bielefeld” attracts more relevant visitors with a clear intent. We identify the keywords that are realistically achievable while offering the greatest impact on your business. This list serves as the foundation for your content creation, page structure, and on-page optimization. We assign specific keywords to each existing and planned page to prevent keyword cannibalization and ensure that every URL has a clear ranking goal. Without this step, any SEO agency is working based on guesswork.

On-page optimization means structuring every page of your website so that search engines can understand and properly index it. This includes clean URL structures, precise meta titles and descriptions, correct heading hierarchies, and internal linking that conveys relevance. We also review existing content for keyword coverage and search intent. Often, targeted adjustments to existing pages can lead to significant ranking improvements even before new content is created. For a website relaunch, on-page optimization is standard practice to ensure the new site doesn’t start from scratch. Images, alt text, and the semantic markup of content are also among the elements we systematically review and optimize. This is how we get the most out of every existing page.

Technical SEO ensures that search engines can efficiently crawl and index your website. We handle load times, Core Web Vitals, crawl budget, XML sitemaps, canonical tags, and proper structured data markup. Mobile usability is also part of this, since Google primarily indexes your website via the mobile version. We identify and fix faulty redirects, duplicate content, and indexing issues all at once. This foundation now pays off twice over: AI search systems like ChatGPT and Google AI Overviews also favor pages with a clear structure and unambiguous messaging. At our company, technical SEO isn’t handled by an external agency but is managed directly by the development team. This means faster implementation, less coordination effort, and technical measures that are cleanly embedded in the code—not tacked on as a plugin, but as an integral part of the technical architecture.

Good content doesn’t just happen—it’s based on your keyword research and a clear topic structure. We develop a content strategy that defines which pages you need, which topics you should cover, and how the content builds on one another. We use topic clusters: a main topic is covered by a pillar page, supplemented by in-depth subpages that are linked internally. This creates a structure that search engines recognize as a thematic authority. We review existing content for potential and decide together whether it should be optimized, consolidated, or replaced. We support you in content creation or provide detailed briefings so your team can write the copy themselves.

If your customers are searching locally, your website needs to be visible in local search results. We optimize your Google Business Profile, ensure consistent NAP data (Name, Address, Phone) across relevant directories, and create location-specific content. Local landing pages with the right keywords are also part of the strategy if you operate multiple locations. We make sure that reviews, business hours, and contact information are up-to-date and consistent. Local SEO works especially well when combined with clean web design and a fast, mobile-optimized website. For businesses with a physical location, local SEO is often the fastest way to attract more relevant visitors who are actually searching for your services in your region.

SEO success is measurable, but only if you know what to look for. We set up a transparent reporting system that shows you how rankings, organic traffic, and conversions are performing. No 40-page monthly PDFs that nobody reads—just a clear dashboard with the metrics that matter to your business. You can see at any time which actions have been implemented and how the metrics have changed since then. We use Google Search Console, Google Analytics, and specialized SEO tools for monitoring. In regular meetings, we discuss the results and adjust the strategy. This way, SEO isn’t a one-time project, but an ongoing process with trackable progress.