Reaching the right people the right way: How we optimized LinkedIn’s paid media funnel with tailored videos

To highlight the advantages of their "LinkedIn Ads" self-service platform, LinkedIn commissioned us to create a customized video series. Each video was designed to align with a specific stage of the paid media funnel: awareness, interest, desire, and conversion. The task was to craft content that was both compelling and informative while addressing the unique needs of users at every stage of their purchasing journey.