Little Helpers: Development of a Series of Illustrations for the LinkedIn Sales Network

LinkedIn wants to be more than just a place for networking; especially within the Sales Network, members are to be actively supported at every stage of their careers. To convey this visually, they brought us on board to create a series of illustrations that we’ve dubbed “Little Helpers.” The main task was to depict the subtle yet effective ways in which LinkedIn supports its users. The illustrations were intended not only to be creative and inspiring, but also to reflect LinkedIn’s brand values.