Before we even think about design or code, we analyze your existing website. We review the technical infrastructure, the site structure, current search rankings, and content quality. We also take into account usage data from Analytics: Which pages are performing well? Where do visitors drop off? Which content is rarely viewed? This gives us a clear picture of what should be kept and what needs to change. The audit serves as the foundation for all further decisions. We share the results transparently with you and work together to determine the direction the relaunch should take. This way, we don’t start with assumptions, but with facts. And you know right from the start what to expect. A website relaunch agency that skips this step will lose rankings.

If your current CMS no longer meets your needs, we’ll guide you through the transition. We work with WordPress, TYPO3, and HubSpot CMS and can advise you on which system best suits your requirements. The migration includes content transfer, redirect mapping, and setting up the new system. As part of this process, we assess in advance which content should be transferred, which should be revised, and which should be removed. We also clarify existing integrations, forms, and third-party systems before the switch. A detailed migration plan outlines what happens when and who is responsible for what. During the migration, your existing site remains online until the new version is approved. The goal: for your team to work productively with the new CMS from day one—and for no SEO visibility to be lost.

A relaunch is an opportunity to fundamentally improve the design and user experience. We develop a new visual concept that represents your brand in a contemporary way and is tailored to the needs of your target audience. We take a mobile-first approach and ensure a clear information hierarchy that guides visitors rather than overwhelming them. UX/UI design and web development are handled by the same team at our agency. This means that whatever is created in the design phase is technically feasible and takes into account, from the very beginning, how content will be managed in the CMS. This ensures that no designs fail during development. Prototypes and click-through mockups show you in advance how the new site will function. And your editorial team can update the content without compromising the layout.

A relaunch is the perfect time to thoroughly reevaluate your content. We’ll conduct a content audit: Which pages are performing well, which are outdated, and which are missing? Based on this, we’ll develop a content strategy with clear keyword mapping, a page structure, and an editorial calendar. We don’t simply carry over existing text word for word; instead, we review it for relevance, search intent, and tone. Where necessary, we rewrite content or create briefings for your team. Each page is given a clearly defined goal and a measurable function within the overall structure. The goal is a content architecture that continues to evolve after launch, because the foundation is solid and your team knows what content should come next.

A relaunch without an SEO plan can severely damage your visibility on Google. We create a comprehensive redirect map that redirects all existing URLs to the new addresses. This also includes checking the backlinks that point to your site. We design the new site architecture to preserve your existing SEO visibility while leaving room for growth. We align structured data, meta tags, and internal linking with the new structure. After the launch, we monitor the performance of your rankings and organic traffic. If anything slips, we react immediately and make adjustments. SEO during a relaunch isn’t an add-on—it’s a must. And with us, it’s not a separate item on the list—it’s part of the project.

Since June 2025, the BFSG has required many companies to make their digital offerings accessible. A website relaunch is the ideal time to build in WCAG 2.1 (AA) compliance from the start, rather than patching things up later. We develop using semantic HTML, proper heading hierarchies, keyboard navigation, and sufficient contrast. ARIA labels and screen reader compatibility are also standard features. For existing websites, we offer a preliminary analysis based on WCAG criteria so you know where you stand. This way, the relaunch also serves as a step toward an accessible website that will continue to meet legal requirements in the long term.