Every project starts with a strategy. We analyze your current online presence, your target audience, and the competition on the relevant platforms. This results in a strategy document with clear goals, defined target audiences, content pillars, and a channel plan. The strategy isn’t a static document; instead, it’s reviewed and adjusted quarterly. We define key performance indicators (KPIs) that align with your business goals: reach, engagement, leads, or brand awareness. We integrate the social media strategy into your overarching marketing strategy so that all channels work together synergistically. This creates a cohesive online presence rather than a series of isolated campaigns. During the strategy meeting, we also clarify which resources you’ll contribute internally and which we’ll handle. A clear structure from the start saves time and prevents misunderstandings later on. A social media marketing agency that jumps in without this step is just posting blindly.

We handle all content production for your channels: from topic research to copywriting and graphics, right through to approval and publication. The editorial calendar is created monthly and approved by you. Every post follows your brand guidelines and speaks the language of your target audience. We produce content in batches so that material is ready several weeks in advance. If needed, we can quickly incorporate current topics. Content creation also includes collaboration with our video production team: we either produce short videos, Reels, and Stories ourselves or coordinate their production. Each format is optimized for its respective platform. Your input is incorporated via a shared tracking system, which ensures a transparent and seamless process.

Organic reach alone doesn’t get you very far on most platforms anymore. That’s why paid reach is a must for most companies. Every campaign we run starts with a measurable goal: brand awareness, traffic, leads, or job applications. From there, we determine which channel and format are the best fit. A second factor is just as crucial to success: the target audience. We work with interests, behavior, custom audiences from your CRM, lookalike audiences, and retargeting segments based on website visits. The third key factor is the creative content. We produce videos, graphics, and copy tailored to the platform, and we intentionally launch multiple versions so we can compare what works right from the start. Once a campaign is running, we continuously monitor the metrics, pause underperforming ads, and scale up what’s working. It’s precisely this meticulous attention to detail that distinguishes a wasted budget from a measurable result.

An active channel requires active management. We handle community management: responding to comments, handling direct messages, addressing feedback, and moderating discussions. Our responses follow a tone-of-voice guide that we develop in collaboration with your branding team. We define response times upfront: we respond quickly to critical feedback and within one business day to standard questions. We escalate issues that require internal coordination and document frequently asked questions to serve as the basis for an FAQ section. Community management is more than just answering comments: It’s a direct line to your target audience and provides valuable insights into their needs and perceptions. We collect this feedback in a structured way and forward it to your product or service team. This turns your channels into a source of genuine market intelligence.

Without data, social media remains a guessing game. We set up a reporting system that aggregates the relevant metrics for your channels: reach, impressions, engagement rate, follower growth, clicks, and conversions. The data is fed into a dashboard that you can view at any time. In combination with your analytics and tracking tools, we also measure how social media traffic converts on your website. Monthly reports include not only numbers but also insights: What worked, what didn’t, and what adjustments do we recommend? This turns reporting into true optimization. The data forms the basis for budget decisions and strategy adjustments. We also use benchmarking against industry averages to provide you with a realistic assessment of your performance. Long-term trends are more important to us than individual fluctuations.

LinkedIn is the most important channel for B2B companies. We develop a LinkedIn strategy that showcases your expertise and reaches your target audience: decision-makers, professionals, and potential partners. The content mix includes thought leadership, industry insights, case studies, and team spotlights. We optimize your company page and, upon request, also support the personal profiles of your executives. That’s because on LinkedIn, personal posts often achieve greater reach than company pages. Together, these elements create a presence that credibly showcases your expertise. Paid campaigns on LinkedIn are more expensive than on other platforms, but the targeting options by industry, job title, and company size make them particularly effective for B2B. We ensure that your budget is used strategically.