Good design doesn’t start with aesthetics, but with the question: What do your visitors need? We analyze target audiences, usage scenarios, and typical entry points before we begin designing. This results in layouts that guide visitors rather than overwhelming them. Every page has a goal: to inform, persuade, or convert. We develop navigation patterns, page hierarchies, and visual anchors so that visitors can intuitively find the next step. In doing so, we take into account the different ways visitors arrive at your website: via Google, social media, or a direct link. The result is a website that feels right, even if you can’t quite explain why. Good user guidance goes unnoticed; bad user guidance doesn’t. As a web design agency, we therefore start by mapping out the paths through the site.

A beautiful website that doesn’t convert is an expensive hobby. We design every page with a conversion goal in mind: making contact, requesting a quote, downloading a file, or signing up for a newsletter. We develop landing pages with a well-thought-out structure consisting of a headline, a key message, supporting evidence, and a call to action. Forms are short, CTAs are visible, and distractions are eliminated. We optimize existing pages using user data and heatmaps. Where do visitors bounce, where do they linger, and what works? Based on this, we develop specific suggestions for improvement, which we then test and evaluate. We also tailor the placement of trust elements—such as customer testimonials, logos, and certifications—to align with the conversion goal.

Your corporate design is more than just a logo and a color palette. We translate your brand into a digital identity that works on your website, on social media, and in marketing materials. We coordinate typography, colors, visual language, and iconography to create a consistent overall look. If you don’t have an existing corporate design, we’ll develop one together with you—from the color scheme and font selection to the visual style. We’ll review existing designs for digital suitability and adapt them where contrast, readability, or responsiveness require it. The goal is a visual system that extends beyond individual pages.

More than half of all website visits come from mobile devices. We design with a “mobile-first” approach: the mobile version isn’t just a scaled-down version of the desktop site, but a standalone design that performs just as well on small screens. We adapt navigation, font sizes, touch targets, and image formats to each device. In doing so, we ensure that the mobile version loads just as quickly as the desktop version. Images are provided in multiple resolutions, and layouts adapt seamlessly. Performance is a design consideration, not just a development one. We test on real devices, not just in browser simulators. We define breakpoints based on the requirements of your content, not on standard values.

Not every project starts with a blank slate. Many companies have a website that works in some areas but not in others. We systematically break down existing sites: design, user flow, page structure, mobile usability, load times, and accessibility. The result isn’t a blanket judgment, but a list of specific items with priorities and estimated effort. Some issues can be fixed in a few hours; others require a redesign. You then decide what to address and in what order. The audit serves either as a roadmap for a phased overhaul or as the foundation for a relaunch. In either case, you’ll know in advance what you’re getting into.

Accessibility is not an optional feature, but a design principle. From the very beginning, we ensure: sufficient color contrast according to WCAG 2.1 (AA), readable font sizes, visual hierarchies, and interaction models that work even without a mouse. Color alone must never be the sole means of conveying information. Interactive elements require visible focus states. Clickable areas and spacing are also key: buttons and links need enough space to be reliably operable on any device. We design forms, error messages, and navigation elements so that they are understandable to screen reader users. Accessibility improves the user experience for everyone, not just for people with disabilities.