Digital Strategy
Many companies invest in digital channels without knowing whether they work together. We lay the groundwork so that every single initiative yields greater results.
Digital Strategy and Consulting
A digital strategy isn't just a presentation that ends up in a drawer. For us, it's a concrete roadmap: What will be implemented, when, with what resources, and to what end? We combine consulting with implementation because strategy without implementation is just theory.
From Business Objective to
Digital Roadmap
Consulting and Implementation
All Under One Roof
Measurable Results
Instead of Slide Shows
A strategy that is being implemented
A good strategy is only as good as its execution. That’s why we don’t just provide recommendations—we put them into action: website, SEO, content, technology. Everything comes from a single team. That means streamlined processes and fast results. And it means the strategy doesn’t fall apart at the interface between consulting and implementation. Whoever creates the plan also builds the solution.
Clarity Over Hasty Action
Many digital projects get off the ground without a clear strategy: a new website, an SEO project, a campaign. Each initiative on its own may make sense, but without an overarching plan, they lack impact. We start with an analysis: Where do you stand digitally? What’s working, and what isn’t? What goals do you want to achieve? This leads to a strategy that views the website relaunch, marketing, and technology as a whole—not as individual projects.
A digital strategy involves more than just a website or an SEO campaign. It’s about coordinating all the digital components and aligning them with the same goals. The following areas show where we start.
Digital Positioning
How do you want to be perceived online? We’ll work with you to define your digital positioning: target audiences, messages, and unique selling propositions. The result serves as the foundation for all further initiatives, from your website to your social media presence.
Website Strategy
Your website is your most important digital touchpoint. We evaluate the structure, content, and technology of your existing website and develop a plan for optimization or a relaunch. Every decision is guided by user behavior and business goals.
Content Strategy
What kind of content do you need, for whom, and on which channels? We develop a content strategy that aligns SEO goals, user expectations, and your resources. It includes an editorial calendar and format recommendations.
SEO Strategy
Visibility in search engines isn't a matter of chance. We analyze your current SEO standing, identify opportunities, and develop a strategy for sustainable rankings. Technical SEO, content, and link building all work together in this process.
Technology Consulting
Which CMS is right for you? Do you need a PIM system? Is a headless architecture worth it? We’ll advise you on technical decisions that will shape your digital infrastructure for the long term—in a technology-neutral way and based on your actual needs.
AI Strategy
Artificial intelligence is fundamentally transforming digital processes. We assess where AI makes sense in your digital strategy: content production, personalization, automation, or data analysis. The AI strategy becomes part of the overall plan, not a separate project.
These companies know how we work
Before you invest in websites, campaigns, or content, you need to get the basics right: What do you stand for? Who do you want to reach? And how do you differentiate yourself from the competition? We’ll conduct a structured positioning workshop and work with you to develop your digital profile. This includes target audience personas, core messages, and a detailed analysis of your competitors in the digital space. We examine how your competitors are positioned, where gaps exist, and what opportunities are opening up for you. The results are directly incorporated into your website strategy, branding, and content planning. This creates a common thread that runs through all digital channels. No isolated measures—just a consistent brand presence. Your digital positioning is documented in writing and serves as a reference for all future decisions. With us, digital strategy and consulting result in a plan you can actually work with.
„The team at seitenweise consists of our graphic design and web development professionals. Whenever we need help, they’re always there for us—quickly and reliably. Thank you for the great collaboration!“
Sandra Meder
Sage
„Working with an agency requires good ideas, cutting-edge technology, and clear budgets with no surprises. But the personal chemistry has to be right, too. With seitenweise, everything was just right. It was really fun.“
Mathias Schwaben
Intervideo
„seitenweise is one of the few agencies that has managed to completely exceed our expectations. Performance, quality, reliability, timing—everything is top-notch! Highly recommended.“
Florian Nack
myflexbox
„Since we started working with seitenweise, our website has improved significantly. In 2023, they used their extensive expertise to transform our static website into a dynamic WordPress site.“
Dirk Bockelmann
DFT
„The team at seitenweise consists of our graphic design and web development professionals. Whenever we need help, they’re always there for us—quickly and reliably. Thank you for the great collaboration!“
Sandra Meder
Sage
„Working with an agency requires good ideas, cutting-edge technology, and clear budgets with no surprises. But the personal chemistry has to be right, too. With seitenweise, everything was just right. It was really fun.“
Mathias Schwaben
Intervideo
„seitenweise is one of the few agencies that has managed to completely exceed our expectations. Performance, quality, reliability, timing—everything is top-notch! Highly recommended.“
Florian Nack
myflexbox
„Since we started working with seitenweise, our website has improved significantly. In 2023, they used their extensive expertise to transform our static website into a dynamic WordPress site.“
Dirk Bockelmann
DFT
Here's How to Develop Your Digital Strategy
Analysis and Assessment
We get a complete picture: website, SEO, content, technology, competition, and target audiences. Interviews with your team reveal where the challenges lie. The analysis provides the facts on which the strategy is based—not assumptions, but reliable data.
Goals and Prioritization
Together, we’ll define what you want your digital presence to achieve: greater visibility, more leads, better customer loyalty, or all of the above. We’ll prioritize these goals based on their impact and feasibility. That way, you’ll know what comes first—and why.
Strategy Development
Based on the analysis and the goals, we develop the strategy: specific actions, channels, timelines, and responsibilities. The strategy is documented as a roadmap that you can use as a reference at any time. Each action has a measurable goal.
Implementation
We implement the strategy: website, content, SEO, and technology. Everything is handled by a single team, with no outsourcing to third parties. Regular coordination ensures that implementation stays on track and allows us to respond to changes.
Measurement and Optimization
After launch, we measure the results: rankings, traffic, conversions, and user data. The numbers show what’s working and where adjustments are needed. The strategy isn’t a static document; rather, it’s continuously refined based on real data.
Projects
STABL
STABL ansehen
Schmidt
Schmidt ansehenFrequently
Asked
Questions
Strategy
Implement
We'll help you choose the right strategy
seitenweise is a digital agency based in Bielefeld, founded in 1999. With over 500 projects and more than 100 clients, we know what digital strategies look like—ones that work beyond just on paper. We combine strategic consulting with hands-on implementation in web development, design, SEO, and content. That means: one point of contact, one team, and one plan that spans from the first workshop to measurable results. No hand-offs, no friction. For many of our clients, we are long-term partners who support their digital development over the years—not just on individual projects, but as strategic sparring partners.
Marcel and Olli run the agency. They'll respond to your initial inquiry about digital strategy.
Your digital presence deserves a plan. We develop the strategy and implement it so that individual initiatives come together to form a cohesive system.