Conversion Optimization Agency

Before we optimize, we measure. Using Google Analytics, heatmaps, and session recordings, we analyze your visitors’ behavior: Where do they click, where do they scroll, and where do they leave the site? Based on this, we identify the pages and elements with the greatest potential for optimization. We examine conversion funnels, bounce rates, and time on page for every key page type. We document the results in an audit report with specific recommendations for action and priorities. We set up tracking configurations or correct existing installations to ensure your data is reliable. At the same time, we examine which user groups convert differently and where the greatest losses occur. Without clean data, there can be no sound decisions. This is especially true for sites with paid traffic, where every lost visitor costs real money. A conversion optimization agency without data can only offer advice.

A/B testing is at the heart of conversion optimization. We test headlines, CTAs, layouts, forms, and page structures against one another and measure which variant converts better. Each test is based on a hypothesis derived from the analytics data. We set up tests using proven tools and ensure statistical significance so that the results are reliable. We use multivariate tests when multiple elements need to be tested simultaneously. We document the results transparently: what was tested, which variant won, and why. In doing so, we also monitor long-term effects and check whether improvements impact other areas of your website. This creates a knowledge base that makes every subsequent optimization faster and more accurate.

Landing pages determine the success or failure of your campaigns. We optimize existing pages or develop new ones with a clear conversion flow: a strong headline, a specific promise, compelling arguments, social proof, and a CTA that urges action. Each landing page is designed for a specific goal: a contact request, download, booking, or purchase. Distractions are eliminated, and the user experience is aligned with the conversion goal. We reduce form fields to the bare essentials, and mobile visitors receive dedicated optimization. We measure performance using conversion tracking and continuously refine the pages. In doing so, we also test how different traffic sources (organic, ads, email) respond to your landing page.

A CRO audit is the best place to start if you don’t know where to begin. We systematically review your entire website: conversion paths, page structure, CTAs, forms, trust elements, and mobile usability. To do this, we analyze your analytics data, review heatmaps and user flows, and compare your site to the competition. The result is a report with a prioritized list of actions: What offers the greatest impact, what can be implemented quickly, and where is more in-depth intervention needed? During the audit, we also examine how your team uses the website and where misunderstandings arise. You can also commission a CRO audit as a standalone service without it necessarily leading to an ongoing project.

More than half of all website visits come from mobile devices, but the conversion rate on smartphones is often significantly lower than the desktop rate. We analyze why this is the case: touch targets that are too small, slow load times, forms that don’t work on smartphones, or CTAs that only become visible after a lot of scrolling. Mobile optimization doesn’t mean simply scaling down the desktop version. We develop custom solutions for small screens: sticky CTAs, simplified forms, faster page load times, and user navigation designed to be operated with a thumb. We also take different network speeds into account and analyze how mobile users discover your website. We measure the results separately by device type, because what works on a desktop might fail on mobile.

Trust is the foundation of every conversion. If visitors don’t trust you, they won’t make an inquiry, no matter how good your website looks. We analyze which trust elements are missing from your website or are misplaced: customer testimonials, client logos, reviews, certifications, case studies, or guarantees. Placement is crucial: trust elements are most effective near the decision point—that is, directly before or next to the CTA or form. We test various combinations and positions to achieve the optimal effect. The quality of the elements also matters: a specific quote with a name and company has a stronger impact than an anonymous statement.