Revamping StructuredWeb’s brand appearance with enhanced marketing support

Client

StructuredWeb

Industry

Software, Technology & AI

Technologies

  • PHP
  • JavaScript

StructuredWeb, a channel marketing automation platform, entrusted us in 2021 with redesigning their brand identity. Our goal was to completely refresh the company’s visual appearance and online presence to better engage their target audiences. We supported StructuredWeb across multiple areas, including designing and developing their new website, creating newsletters, promotional materials, and managing social media campaigns.

Homepage

Screenshot of the StructuredWeb frontpage

Presentation

Screenshot StructuredWeb Collaterals
Screenshot StructuredWeb Collaterals
Screenshot StructuredWeb Collaterals
Screenshot StructuredWeb Collaterals

Email

We developed a new modular email template for StructuredWeb, designed to be used for both individual marketing emails and system emails.

Screenshot of a StructuredWeb E-Mail template
Screenshot of a StructuredWeb E-Mail template

Social media

Our team created multiple templates tailored for LinkedIn and other social media channels.

Screenshot of StructuredWeb social media template
Screenshot of StructuredWeb social media template
Screenshot of StructuredWeb social media template
Screenshot of StructuredWeb social media template
Screenshot of StructuredWeb social media template

Branding

StructuredWeb tasked us with a complete overhaul of their brand identity. We developed a custom design system inspired by and modernizing the widgets and dashboards of their existing file system. Starting with StructuredWeb’s signature blue, we created a new color palette that is consistently reflected across all media we produced.

Graphical representation of the StructuredWeb branding including logo, fonts, and colors

Video

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