A compelling testimonial video starts with the right client. Together with you, we select projects that will resonate with your target audience: a similar industry, a comparable challenge, and measurable results. We’ll also help you craft the pitch so that the request sounds appealing to your client—not like a burden. After all, a case study video is a showcase for the client, too. We clarify in advance which key messages are important and which results can be shown. This way, we go into the shoot with a clear goal in mind and don’t film aimlessly. The better the selection, the more compelling the result. As a reference video agency, we recommend selecting clients based on a good fit, not on revenue size.

A testimonial video thrives on genuine statements. That’s why we brief your customers on the topics before filming, but we don’t give them any pre-determined answers. Every viewer can immediately spot lines that have been memorized. On set, we create a relaxed atmosphere: a calm setting, unobtrusive equipment, and an interviewer who listens and follows up. This results in answers that come across as credible—because they are. We ask the right questions so that the core messages come naturally. Anyone who feels unsure in front of the camera is given time and space to relax. The result is statements that are convincing without seeming staged.

On the day of filming, we’re on site with our own camera crew, sound, and lighting team—usually right at the client’s location. We conduct the interview in a calm and focused manner so that the interviewee feels at ease. At the same time, we shoot B-roll: the product in use, the team at work, and the premises. This footage adds depth to the finished film and illustrates what’s being discussed. A well-planned shoot day provides material for the full-length version and several short clips. We work efficiently to respect your client’s time. We also handle shoots at multiple locations or with multiple interviewees.

During post-production, we turn the raw footage into the finished film. We edit the interview to highlight the most impactful statements, add appropriate B-roll, and optimize the video and audio. On-screen captions with names and titles, subtle music, and smooth transitions give the video structure. We produce subtitles in German and, upon request, in other languages. You and your reference client will receive a preview for approval before anything is published. This ensures your client retains control over their statements, which is crucial for a successful collaboration. After approval, we export all the formats you need and, if desired, embed the video directly into your website.

A reference video only truly makes an impact when put to use. On a website, it builds trust exactly where visitors have doubts—for example, on landing pages. In sales, your team can send the right client video instead of giving a long explanation. In proposals and pitches, a testimonial demonstrates your experience with a face rather than a list of logos. For social media, we edit short clips that stand out in the feed and make you visible where your target audience is scrolling. Well-titled videos also help you get found in search engines. We’ll advise you on which video works best at each stage of the buying process.

To ensure you can use the video without any worries, we clarify the rights before filming. Your client companies sign a consent form that specifies where and for how long the footage may be used. This ensures you’re legally covered, even for social media and paid advertising. Upon request, we can set up approval rounds where your client approves the final cut. We also properly license music and fonts to ensure there are no issues later on. This attention to detail protects your client relationships and your business. A testimonial video is meant to build trust, not create the need for further clarification.