Googlebot has a limited crawl budget for your website. If it spends time on irrelevant pages, duplicate content, or broken URLs, the indexing of your important pages suffers. We analyze your crawl data from Google Search Console and specialized crawling tools. From this, we identify which pages are blocked, which are duplicated, and which aren’t indexed at all. Our measures range from robots.txt optimization and canonical tags to targeted control of indexing via noindex and nofollow. Crawl optimization is particularly important for large websites with thousands of pages. We ensure that Google finds the right pages and that your content remains up-to-date in the index. Through regular analyses, we detect crawl errors early and resolve them before they impact your visibility. A technical SEO agency first and foremost ensures that this budget isn’t wasted.

Your website’s information architecture influences how search engines evaluate the relevance of individual pages. We structure your website into thematic clusters: main pages gain authority from internal links, while subpages strengthen the thematic cluster. Internal linking follows a clear logic, not chance. We identify orphaned pages without internal links, eliminate dead ends, and ensure a flat, clear hierarchy. For a website relaunch, we plan the architecture from the ground up with SEO in mind. For existing websites, we develop a migration strategy that preserves the existing link structure and improves it in targeted ways. Each page is assigned a clear role within the overall structure. Strong pillar pages with a differentiated link-building strategy lead to greater topic authority and higher rankings in competitive niches.

Core Web Vitals are the only aspect of load time that Google explicitly identifies as a ranking factor. Three metrics are measured: how quickly the largest visible content appears, how responsively the page reacts to user input, and how much the layout shifts while loading. For us, what matters most is what this means for visibility. Fast pages are crawled more frequently and more thoroughly because Google crawls more pages per visit. For large websites, this determines whether new content ends up in the index in days or weeks. We measure your metrics using lab and field data from the Chrome User Experience Report, because only the field data reflects what your actual visitors experience. From this, we determine which page types have issues and how urgent they are. The technical implementation—including image formats, JavaScript bundles, caching, and server response times—is handled through our performance optimization service. Here, we determine at what point these metrics start costing you rankings and where it’s worth investing your effort.

Structured data helps search engines interpret the content of your pages. With Schema markup, you can achieve rich results: FAQ accordions, star ratings, event details, or product information directly in the search results. We implement the appropriate Schema types on your website and validate them regularly. It’s especially important to ensure consistency between structured data and visible content. Incorrect or contradictory markup can lead to manual actions by Google. We monitor the status in Search Console and respond to warnings. For businesses that also want to be visible in AI-generated answers, structured data is a central component of the GEO and AI SEO strategy. Rich Results measurably increase visibility and click-through rates in search results.

Google uses the mobile version of your website as the primary basis for indexing. This means that content visible only on desktop devices may not be indexed. We check your mobile layout for completeness, load time, and usability. This includes touch targets, font sizes, viewport configuration, and mobile page architecture. Responsive design is the technical foundation, but it’s not enough for good mobile SEO. We also optimize the mobile user experience: simplified navigation, reduced load times, and a clear visual hierarchy. We measure the results using the Mobile Usability Report in Search Console and regularly check for new issues. Today, a flawless mobile version is more important than the desktop version for your organic rankings.

A secure website is essential for good search rankings. HTTPS encryption, proper SSL configuration, and protection against security vulnerabilities are all part of the technical foundation of SEO. We check your HTTPS implementation for mixed content issues, certificate errors, and proper redirects from HTTP to HTTPS. On top of that, we ensure technical best practices: clean XML sitemaps, a properly configured robots.txt file, hreflang tags for multilingual websites, and the prevention of duplicate content through canonical tags. We clean up technical issues that have often accumulated unnoticed over many years. Regular technical audits ensure that new issues are detected and resolved early on, before they impact your rankings. Thorough technical maintenance is more cost-effective than ranking losses caused by security vulnerabilities or incorrect configurations.