An explainer video stands or falls on its script. Before a single graphic is created, we develop the story: Who is the target audience? What is the problem? How does your product or process solve this problem? This forms the basis for a narrative arc that works within 60 to 120 seconds. We write the script so that every second counts. No sentence without a purpose, no scene without added value. The voiceover is checked for clarity, and technical jargon is used only if the target audience is familiar with it. Content creation for explainer videos follows the same principles as good web copy: clarity over creativity. The script is visualized in a storyboard before production begins. An explainer video agency that skimps on the script is skimping on the most expensive part.

The choice of animation style influences how your message is perceived. Whiteboard animations come across as factual and explanatory. Flat design conveys modernity and brand identity. Character animations create a sense of connection and identification. We’ll advise you on which style best suits your topic and target audience, taking into account your corporate design, the intended use, and your budget. A training video for employees requires a different style than a marketing video for social media. Our graphic design team develops all visual elements from scratch. No templates, no stock animations. Every element is created specifically for your project. The design system is documented and remains your property. This allows you to reuse it in future videos and materials if you’re planning a series or a consistent visual system.

The audio track turns an animation into an experience. We work with professional voice actors who strike just the right tone: factual, motivational, explanatory, or emotional. You choose the voice that fits your brand. In addition to the voiceover, we handle the sound design: background music, sound effects, and transition sounds are mixed in a way that supports the message rather than overshadowing it. Professional, studio-quality mixing is standard for us. For international projects, we produce versions in multiple languages and coordinate with native speakers on-site. Subtitles and closed captions are also standard, as seen in our showcase videos. This ensures your video reaches viewers who watch without sound or speak a different language.

Explanatory videos work wherever there’s a need to foster understanding. On landing pages, they boost conversion rates because visitors understand the offer in seconds. In sales, they replace time-consuming presentations and save time during initial meetings. For internal communication, they serve as training material: new software, changed processes, or onboarding new employees. At trade shows and events, they draw attention to your booth. On social media, short explanatory clips generate more engagement than static images. Explanatory videos also help with recruiting: they show how your company operates and what defines your culture. Once produced, a video can be used in various formats and lengths across multiple channels.

A finished video is useless if no one sees it. We’ll advise you on the best distribution strategy: hosting on YouTube, Vimeo, or your own server; embedding on your website with SEO-optimized metadata; and sharing across all social media channels. For landing pages, we optimize load times through customized compression and lazy loading. Fast load times increase dwell time and, consequently, conversion rates. On social media, we create short versions tailored to each platform’s format: square for Instagram, portrait for Stories, and landscape for LinkedIn. Each channel gets the version that works best there and delivers the best results. We provide all the formats and resolutions you need and offer advice on thumbnail design and video descriptions to ensure your video gets found and clicked.

Accessible videos reach more people. Captions, audio descriptions, and high-contrast design aren’t just required by law—they also significantly expand your target audience. We produce captions in multiple languages and ensure readable font sizes, sufficient contrast ratios, and clear narration. For companies with accessibility requirements, we deliver videos that comply with WCAG guidelines. This also applies to color schemes and animation speed. We also ensure that videos embedded on your website are accessible, featuring keyboard navigation, ARIA labels, and transcripts as text versions. This way, all viewers benefit—whether they have a disability or not. Accessibility isn’t an extra step—it’s an integral part of our production process from the very beginning.