Reaching the Right People in the Right Way: How We Optimized LinkedIn's Paid Media Funnel with Custom Videos

LinkedIn commissioned us to create a custom series of videos highlighting the benefits and features of its self-service advertising platform, “LinkedIn Ads.” The goal of this video series was to optimize LinkedIn’s paid media funnel by tailoring each video to a specific stage of the funnel: awareness, interest, desire, and conversion. The challenge was to develop tailored content that is not only informative and persuasive but also precisely addresses the different stages of users’ purchase decision-making process.