In the technical audit, we examine your website’s infrastructure. This includes crawling behavior, indexing status, redirect chains, canonical tags, and the XML sitemap. We identify blocked resources, duplicate content, and pages that Google isn’t indexing. We also measure your Core Web Vitals and evaluate load times compared to competitors. The results are directly incorporated into prioritized actions. We resolve technical issues in close collaboration with our development team, which also implements performance optimizations. Often, small technical fixes—such as faster server response times or optimized images—are already a major step forward. At the same time, we document the current state so you can measure progress after implementation. This ensures that recommendations don’t remain as open tickets but are implemented promptly. What an SEO audit agency finds here determines the order of all subsequent steps.

In the content audit, we analyze every relevant piece of content on your website. We evaluate text quality, search intent, keyword coverage, and internal linking. We identify pages with thin content, outdated information, or a lack of search intent. This results in a content plan: which pages should be updated, merged, or created from scratch. The keyword analysis rounds out the picture: we show which terms you already cover well and where there are gaps in your content marketing strategy. Rankings from positions 4 to 15 receive special attention because small adjustments often have a big impact here. Sometimes, an improved headline or better structure is enough to bring these pages to the first page. Orphaned content without internal links also stands out here and is included in the optimization process.

Backlinks are a key ranking factor. In our off-page audit, we analyze your link profile for quality, topical relevance, and potential risks. We identify toxic links that could harm your domain. At the same time, we compare your backlink profile with that of your competitors and identify which link sources you aren’t yet utilizing. From this, we develop an off-page strategy: whether link building makes sense, which formats work best, and where digital PR could boost your visibility. Not every domain needs aggressive link acquisition; sometimes the existing link mix is already strong and just needs to be strategically supplemented. The result is a clear plan with specific link goals, prioritized by attainability and expected impact on your rankings.

Whoever ranks at the top in your industry has done something right. We analyze the SEO strategies of your key competitors: which keywords they rank for, how their content is structured, and where their backlinks come from. This comparison reveals where you have an edge and where competitors are covering topics that you haven’t addressed yet. The result is a competitive matrix with specific areas for action. This approach expands your search engine optimization from the inside out: first, build on your own strengths; then, fill in the gaps. Sometimes, simply understanding a single competitor’s strategy is enough to accelerate your growth. We also identify content formats and page types that work for competitors but are still missing from your portfolio.

The result of your SEO audit isn’t a 100-page PDF that nobody reads. We provide a structured report with the key findings and a prioritized action plan. Each action is sorted by category: Technical, Content, and Off-Page. We also include an assessment of the effort required and the expected impact. We highlight “quick wins”—actions that can be implemented immediately—separately. During the wrap-up meeting, we’ll go through the report together and answer any questions. The plan is realistic and tailored to your team to ensure that actions don’t fail due to a lack of resources or unclear responsibilities. Each item includes a clear description, the department responsible, and the expected timeline. If desired, we can handle the implementation directly.

An audit is a snapshot. To ensure the results have a long-term impact, we offer ongoing SEO monitoring. We monitor your rankings, indexing, and the technical health of your website. Monthly reports track the progress of key metrics. We identify new issues early on—whether Google removes pages from the index, rankings suddenly drop, or technical errors occur. Monitoring complements the audit by providing a long-term perspective. Continuous monitoring is especially important after a website relaunch or major content changes. This way, you can not only see if your strategies are working but also track how your competitors are performing. The monitoring provides the data needed to decide if and when another round of auditing makes sense.